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More Open Day dates announced
Our customers tell us that visiting Ergo is one of the most rewarding visits, as it provides an opportunity to see some of the most innovative robotic manufacturing technology in Europe as well as a chance to see our customer focused product range.
 
As part of the visit you will have the chance to discuss your specific requirements so that we can mutually explore the most effective ways of solving your unique challenges.
 
Dates are as follows:
  • June 17th 2010
  • July 15th 2010
  • August 19th 2010
  • September 28th 2010

For more information, or to reserve your place on one of the upcoming days - contact Kate Cooper (katec@ergo.co.uk).

Apple’s iPad should be a shot in the arm for Microsoft
Although Apple’s announcement on Wednesday may not have ended up being as exciting as most people had hoped, it’s yet another mark in the sand for the power of Apple’s PR machine.
 
Touted as 'the worst kept secret in gadget history', the blogosphere and twitter has been alive with rumour and speculation for the past few months. By Wednesday AM it had reached feverpitch.
 
The absence of multitasking will limit the use of this device for day-to-day computing and Apple’s strategic sparring with Adobe over the use of Flash technology may cause a headache for those that are looking for a web-enabled travel companion.
 
What Apple has achieved in this though is to revitalise interest in a technology that – since being touted as ‘the next big thing by Microsoft in 2001 – has struggled to get much mainstream traction.
 
PC-based tablets of 2010 offer the same high performance capabilities as other laptops, usually with the flexibility to be used either in slate mode or as a conventional laptop (with a ‘proper’ keyboard). It’s this flexibility and power that means you can still use it in the classroom, in the office or on the move.
 
Ergo Glide
Ergo Glide convertible slate tablet PC
 
 
The challenge for Microsoft is to capitalise on the spotlight for tablet technology and produce a responsive, pretty touch skin/GUI for Windows 7 to complement the hardware. Windows 7 does include some nice improvements for Tablet users, such as improved pen input and handwriting recognition, but it’s lacking the simple large-icon-based GUI that has been the true ‘killer-app’ for Apple.
 
Only then will Tablets begin to receive the exposure in the mainstream PC market that they deserve.
Ergo on twitter
Twitter
 
 
BETT 2010 was a rude awakening for me. Although many people have said to me in passing "oh you should be on twitter", I was struggling to get my head round it.
 
It was only when I got wind of the online community work that had been arranged before and during BETT that I realised we had to get on board!
 
I've spent the last couple of weeks organising what we might put on there (after all, there's nothing worse than a social networking profile with no activity) and figuring out things that the people we know may find of benefit as opposed to just marketing noise.
 
We're working on special twitter only offers, in addition to sharing some of the thought leadership and insight from our partners and customers. I'm also really interested in the concept of crowdsourcing to make sure that we make events like our upcoming open days as relevant as possible.
 
So add us at www.twitter.com/ergocomputing and let us know what you'd like to see on there in the way of special offers etc in the future.
Engage 131 - behind the scenes
We've recently launched the new Engage products into our laptop portfolio. As one of the technical group responsible for evaluating all new product introductions, it may be interesting for me to share some of the criteria used that determine whether potential products are worthy of entry into the Ergo fold.
 
Notwithstanding that this is a ‘technical’ evaluation; it may be surprising to some that whether a candidate is on the leading edge of technology is not a major element of the examination process. Of more importance is continually listening to customer demands for our mobile devices, as well as monitoring the overall technology landscape for the foreseeable future.
 
Certainly all products must fall within the widely accepted roadmap set by chipset manufacturers like Intel. The Engage 131 / 132 models both run under the Intel Montevina chipset and tick all the boxes for performance and component compatibility. But what our customers are looking for, and what we seek to achieve with all new products is to establish a marque that will have clearly defined longevity and stability. This is vastly different from the retail market, which very much has to cater for the early adopters who demand state-of-the-art now, and leads to product lifecycles of as little as 3 months!
 
This can result in quite a balancing act as we have to provide support for rapidly changing processor, memory, and wireless technologies. So for example, the lineage of the Ergo Vista 621/631 products embraced both the Intel Santa Rosa and Montevina chipsets, with processors of 65nm and 45nm technologies, all within the same chassis, all of which are supported by Ergo. This gives a significant advantage to customers who buy Ergo products which provide real tangible security of investment.
 
Probably the major criteria for investigation are the physical aspects of the product. At a time when all vendors can produce ranges of laptops which can be technically benchmarked like-for like, this can be a key differentiator. Firstly in terms of styling, how does the product look and feel, and importantly, how does it function from a usability perspective? The vast majority of our customers, whether they are in schools, colleges, or the services demand robust mobile devices that will survive potentially unsympathetic use by pupils and students, or handle challenging environmental elements in the field.
 
New Engage
(Our new Engage laptop in all its glory)
 
With the new Engage 131/132 models a cursory inspection reveals a robust laptop body which houses a striking full size keyboard with dedicated numeric keypad, the keys themselves which are embedded into the chassis framework that makes them significantly harder for (ab)users to pop out, a real benefit for our education sector users.
 
The screen itself is a 15.4” TFT and the model comes in two variants, the Engage 131 has a UMA graphics processor while the Engage 132 has a dedicated GPU for more demanding graphic intensive applications. The screen is attached to the main body by 2 sturdy hinges which are tough enough to survive all but the most extreme user abuse.
 
Increasingly customers are demanding improved battery life from laptops, both for environmental reasons, and a usability perspective. All Ergo laptops are evaluated with BAPCo MobileMark battery testing software to emulate real usage, and the Engage 131 scores over 3 hours life with an intensive usage pattern.
 
Another significant element of the evaluation is the ongoing supportability of the product as we provide warranty packages of 36 months and beyond, and also supply to customers who themselves provide internal frontline repair support. The ease of repair and access to components for upgrading memory, CPU, HDD etc is considered. The design of the Engage is well thought out and all internal devices are easily accessible, and replacement components are readily available for the product lifecycle and beyond.
 
This process of evaluation is undertaken on all potential new models and only 20% of evaluated candidates make it through. Overall the Engage 131/132 are stylish and feature rich new laptop offerings that sit well in the Ergo portfolio, they are more than worthy successors to the highly popular and successful Ergo Vista range.
 

Ergo House, Mere Way
Ruddington Fields Business Park
Nottingham, NG11 6JS
Company Reg No: 02555928

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T: 0115 914 4144

F: 0115 914 4155

E: info@ergo.co.uk

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